Duration – 3 Days

The BRMP® training and certification program is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge.

The BRM Role is a crucial link between a service provider and the business acting as a connector, orchestrator, and navigator between the service provider and one or more business units.

Business Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviors) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g., in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g., all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g., a service provider organization should be effective in shaping and channeling demand to the highest business value opportunities)

Agenda

BRM Overview

Terminology 

BRM as a role, a Discipline & an Organizational capability 

BRM Metaphors 

BRM-related standards 

Business Relationship Maturity

Strategic Partnering

Understand “Demand Shaping” as a means to increase value realization from provider investments, services and assets.

Be able to use a Strategic Relationship Management Process and Tools to strengthen business partner and provider relationships.

Understand how and where to engage in your business partner’s decision cycle.

Co-develop, with your business partner, a Relationship Strategy-on-a-Page as a mutual Relationship Contract.

Business IQ

Understands the industry and its ecosystem

Understands the business model, business strategy, business processes, and operations

Understands the organization, roles, politics, and culture

Understands and applies the disciplines of Value Management

Portfolio Management

Understand how Portfolio Management is the central mechanism for a Value Management Process.

Understand how to apply Portfolio Management to the entire life cycle of provider investments, from managing new investments, optimizing existing investments and retiring old investments.

Understand the relationships between Project, Program and Portfolio Management and how these works together to optimize business value.

Be familiar with two common Portfolio Classification schemes and how they are applied to achieve a Portfolio Balancing.

Understand how governance processes and structures are used in support of Portfolio Management.

Business Transition Management

Understand what Business Transition Management is, why it is important to BRM, and the components of a Business Transition Capability Model.

Understand how to create urgency for stakeholders.

Understand the key roles to be orchestrated for successful business transition.

Understand key change leadership concepts.

Understand the importance of clarifying the change details and typical methods for achieving clarity.

Understand how the Cliff Analogy illustrates all key factors in managing a transition

Provider Domain

Understand the value-centric definition of a service.

Understand the important distinctions between Products and Services and the implications for the BRM.

Understand the different aspects of service value and how service provider constraints impact the role of the BRM.

Powerful Communications

Understand the components of ‘powerful communications.

Understand how to influence those over whom they do not have direct control.

Be able to express themselves through a unique value proposition.

Exam Preparations

Exam Requirements, Question Weighting, and Terminology List

On Successful completion of the training, participants will be able to

● Understand the characteristics of the BRM role

● Perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the provider’s services

● Understand Relationship Maturity Levels and how that affects the BRM

● Use Portfolio Management disciplines and techniques to maximize realized business value

● Navigate Business Transition Management and the conditions for successful change programs to minimize value leakage

● Understanding techniques that are available to manage relationships

● Understand the role of IT Service Provider and how that relates to BRM

● Understand the BRM role in Service Management and alignment of services and service levels with business needs

● Apply the principles of effective and persuasive communication